Well here’s something to piss off music and film fans of just about every generation: A Dutch beer ad featuring dead pop icons sunning on a deserted island, hiding out from passing cargo ships with an elaborate collapsible camouflage beach-side set-up. Kurt Cobain, Tupac Shakur, Elvis Presley, John Lennon, Marilyn Monroe, and Bruce Lee are all featured as being alive and still partying like rock stars to Boney M’s disco cover of Sunny. John Blistein over at Rolling Stone spotted it, and does a fine job of describing the video–not a lot can be said here that wouldn’t be outright plagiarism.
Honestly, I want to like it. But I don’t. And I’m no celebrity sycophant. I have respect for accomplished and groundbreaking artists, but am never above a little satire at the expense of even beloved legends. Using poorly costumed actors to sell a fruit-flavored beer just kind of feels a little bit disrespectful to the portrayed victims of homicide, assassination, and tragic drug overdose. I’m guessing Bavaria didn’t exactly go through the proper channels to get the rights to these beloved figures. The ad does have a cute little Scandanavian campy thing going for it, but I’m sure the number one motivation was GO VIRAL.
Well here we go: