This article originally appeared at the now defunct blog over at TheHundred. You can read all of Alibi Pierce’s electronic music news coverage right here, or at his TheHundred author page (while it’s still up).
T-Mobile’s Music Freedom Plan just keeps getting better. The plan, which allows its subscribers to stream unlimited music without eating into their monthly data, has dozens of big name partners including Pandora, Spotify, and Digitally Imported–the latter was just announced late last year. Now they’ve teamed up with the new Beatport streaming service. Beatport overlords SFX made the announcement yesterday in a press release, referring to T-Mobile as a “Charter Partner.” Not only will T-Mobile allow users to play as much Beatport as they want from their phones and tablets, but the telecom will also beef up its existing “exclusive mobile partner” status with SFX here in the States by sponsoring a ton of festivals, including Chicago’s Spring Awakening and five Disco Donnie events. From the wire:
SFX Entertainment, Inc. (NASDAQ:SFXE) today announced T-Mobile US, Inc. (NYSE:TMUS) as a Charter Partner for its Beatport music streaming service. This is an expansion of T-Mobile’s innovative relationship with SFX and will provide fans with music streaming through the Beatport service this festival season – all without burning their 4G LTE data. T-Mobile will also be integrated prominently throughout the new Beatport with its own profile page and playlist highlighting exclusive benefits for their customers including music downloads at no additional cost and access to event tickets.
“This expanded program will let us share incredible new music and experiences with all fans of electronic music, without impacting data limits, consistent with the values of America’s Un-carrier.”
This expanded relationship builds upon a program announced in June 2014, when T-Mobile became the exclusive mobile partner to SFX in the USA and was a leading sponsor of three of SFX’s most iconic festivals: TomorrowWorld in Chattahoochee Hills (Atlanta), GA; Electric Zoo in New York City; and Mysteryland in Bethel Woods, NY, held on the grounds of the original Woodstock festival. As part of the newly expanded sponsorship, T-Mobile customers will also receive exclusive and unique benefits at 30 SFX festivals and events in the US this year.
T-Mobile will sponsor five festivals produced by Disco Donnie Presents this summer; the React Presents festivals Spring Awakening in Chicago and Summer Set in Somerset, WI; Life In Color’s tour, scheduled for more than two-dozen U.S. cities; and live festival video coverage from a number of SFX events in 2015.